AWE
Full business branding + packaging design
Awe is an inspired Māori-owned and operated design studio created for this brand exercise, a luxury retail business that produces unique and curated whakarākei māori.
Inspired by the forms and lines of taiaha and feathered adornments, Awe was translated into a unique icon that acts as the head of operations like the head of the taiaha, under which the whakarākei and offerings sit.
This project involved designing custom boxes and shopping bags for Awe's priveledged customers.
This project involved designing custom boxes and shopping bags for Awe's priveledged customers.
